In today’s day and age, it’s as if everyone is on social media. Not only is the average American on at least twosocial media platforms, but the typical American ages 18-64 spends an average of 3.2 hours each day on social media, a new study by Ipsos Open Thinking Exchange (OTX) found.
Small businesses should make sure that they’re creating a strong social media presence because the average consumer in today’s society spends so much time on social media. Building a social media presence for a small business will allow owners to directly access their consumer base with minimal time and resources. Today, AdviCoach reviews how to grow your business by creating a social media presence that will help you capitalize on American’s growing social media consumption.
How to Create a Social Media Presence
- Create a Game Plan: Before opening a plethora of accounts on meaningless or irrelevant websites, small business owners should take a second to consider who their customers are. Once you’ve established your target customer base, find out what social media websites they typically use. From here, small business owners will be better equipped to establish what social media sites are crucial for a brand to be on and those that may be a waste of time and other resources. Once a game plan is created, goals and objectives can be set for each specific site so that in the future an owner can gauge if their efforts are paying off.
- Personalize Your Platforms: Nothing is more annoying to consumers than when a brand posts irrelevant or boring information to their social media website. Unliking or unfollowing a brand’s social media page can be done with just one click, so it’s crucial for brands to create an Internet persona and stick with it. Do you want your brand to be known as professional and authoritative, hip and witty, informative and factual? Small business owners need to establish what persona they want their brand to have on social media websites according to their target customers, and stick to it. Consistency will help your customers know what to expect. When a small business owner does a good job creating a persona, word can spread, potentially bringing in new customers to your store as a direct impact of your strong social media presence.
- Share with Everyone: The next step is to share the links to your social media accounts basically to everyone you know. Post them on your personal social media sites and have your employees do the same. Encourage your customers to connect to your social media accounts at each visit. This simply can act as a way to get the word out about your brand, potentially leading to more customers. However, there’s a fine line between encouraging your friends, family and customers to connect to your small business’ social media without sounding spammy. Don’t cross that line.
- Marketing is Key: Once your small business has an established plan with a fan base, then the real growth can begin. Use your social media platforms to drive people into becoming customers. Do you have a promotion or sale going on? Advertise it via social media. Have you started offering a new product or service? Post photos of it to your accounts. Do you want customer feedback? Ask for it via social media. Don’t be afraid to get creative on your small business’ social media accounts. For example, try having a “Trivia Tuesday,” on one of your social media platforms. Ask your followers a question regarding your business, and the first person to answer correctly will win a product or service that your business offers. A fun, creative idea like this can help build up engagement on your platforms, in return bringing in more likes, follows and potentially customers.
Social media is where consumers are, and your business should be there too. With a little bit of strategy and time, your small business has the potential to engage its customer base via the Internet, hopefully while simultaneously increasing brand awareness and bringing new customers in.